Mobile Based Shopping Cart Application
The project entitled Mobile Based Shopping Cart Application was written in JQuery Mobile and compiled as a mobile application using Phonegap Build.
The purpose of the study is to design, develop, evaluate and implement the proposed system that will help the company in providing an increase of sales thru developing a Mobile Based Shopping Cart Application. Mobile Based Shopping Cart Application presents a different aspect in terms of developing the study, including on how it will meet the expectations of the customer.
REVIEW OF RELATED LITERATURE AND STUDIES
For further understanding of the study, the researchers made use of different reading materials related to the online system. These will also guide the researchers to achieve their target objectives by getting ideas on other related studies and make improvements as possible.
The information gathered by the researchers focuses on the development of e-commerce or online marketing and its advantages to the economy, consumers and businesses. Security measurement information in terms of payment and customer’s privacy to be considered in developing an online system are also obtained.
Related Literature
This review consists of books, articles, documents that focus on the same subject matter or other concepts of the study.
Foreign
The web has become an opportunity for the marketers to add value to products and services. The phenomenal growth and rising of the popularity of the internet and the World Wide Web have become a key to attract more consumers and businesses to engage the benefits of Electronic Commerce (E-commerce). This E-commerce is sited as any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact (Aldin, Brehmer& Johansson, 2004). This has transformed the traditional commerce and enhanced sales and exchanges of merchandise and information. It is not just considered as single entity of technology but a combination of technologies where applications, processes, business strategies are necessary to do business electronically. The availability of goods and services with the click of a mouse is changing the global setting.
Consideration of the websites design and operations are dependent upon the nature of business activities and target consumers. According to Burleson (2005), a website must be simple and focused site to succeed. One that is easy to build, maintenance-free, low cost, trustworthy, and a powerful traffic-builder and customer-converter. Having the right tool and the right product alone doesn’t ensure the success of the website. To be effective, the Website must be designed with the target audience as foremost consideration. Website designers must balance design considerations and capabilities with client objectives and the consumer’s level of understanding in the modern technology (Geissler, 2001).
Local
In the Philippines, e-commerce is mostly being implemented by major retailers and multinational corporations for bank-to-bank exchange. A number of Business-to-consumer transactions have emerged through the years such as auctions, online shopping, and online banking (Lacson, Pasadilla, 2006). This just shows that Filipino businesses welcome this new opportunity in selling goods since 16% of the population is using Internet. This new marketing strategy will not only benefit those big companies but also the small businesses who cannot afford to advertise their products. Just by creating a website in a very affordable cost would make the business grow in terms of sales and enhance the company image as well.
Foreign
E-commerce has become a standard method of providing distributed information to many different platforms. It is being implemented by a growing number of companies to be more completive in corporate world. All companies need to make a step forward towards a new technology. To be able to compete with the global market, e-commerce was a good answer.
Website security also refers to the protection of confidential information of the consumers. This is one way of gaining the customers trust because customers want to believe that the information they provide will be protected and used only in appropriate ways (Mansoorian,2006). Some of the important details to be protected are Address and Contact Number which has to keep in private. Passwords must also be encrypted to protect the consumer’s account from hackers.
Apart from the content of website and design of the pages, security must also take into consideration most importantly on the payment transactions. Authentication and payment systems must provide a high level of security due to the sensitive functions they perform. In order to achieve a strong authentication method, it is necessary to identify and understand what needs to be protected, possible attacks, how to protect vulnerable points and a ways to detect attacks. These methods can also be made more resilient to attacks by incorporating multiple authentication factors and communication channels. Most importantly, the limitations of the authentication method used must be clearly understood.(Retrieved on Aug 14, 2012 from http://publications.lib.chalmers.se/records/full text/146815.pdf). This why most E-commerce prefers payment gateways such as Paypal, PayZa, Google Checkout etc. to ensure a fast and secure transaction between the client and the company.
Several criteria must also be considered to create a successful e-commerce. Search Engine Optimization (SEO) is a specialized research-driven process of analyzing and editing your web site in order to increase the rankings of your site pages for specific search terms in search engines. By targeting strategic key phrases that appeal to your target audiences, SEO allows you to be found by global or regional markets of individuals who are seeking precisely whatever it is that you offer. Whether it is a product, a service, a mission or a message that you want to promote, search engine optimization provides benefits for just about any type of organization that wants to reach people. (Jaffray,2004).
Local
Businesses who engaged into Electronic Commerce (e-Commerce) have been observed to gain a competitive edge in the field of Marketing in terms of accessibility, convenience and availability. Since the internet is accessible by people globally, the customers are no longer limited within the vicinity of the store. Anyone can visit the store anywhere, anytime without hassle. Just by navigating the store, the customer can choose the products and purchase it without going to the store directly .E-commerce proves to enhance the way usual business transactions occur and helps lessen the time and effort consumed by the company and customers as well (Deanna and Fritz, 2006). With these, a good relationship with their consumers will be established and their objective of increasing their sales will be achieved (Kim and Katherine, 2004).
Synthesis
Based on the information gathered by the researchers, company who engages into online Marketing are more likely to be more competitive in the business field. The company will have a good image, thus attracting more customers. According to the related literature and studies collected, e-commerce also promotes convenience to both consumers and company. Yet, to have a successful online marketing, there are several criteria to be considered first before developing website. These are the target visitors, the web design, security, maintainability, reliability, handiness, quality and ease of use.
Credits to the Authors/Developers
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